Bajaj Allianz General Insurance Introduces Privé: A Revolutionary Program Elevating Customer Experience

New Delhi;Bajaj Allianz General Insurance, a prominent player in the private insurance sector in India, has unveiled "Privé," an exclusive customer experience program designed to offer unparalleled service excellence. The launch of Privé marks a significant milestone in the insurance landscape, catering to a select segment of policyholders with sophisticated insurance needs and lifestyle preferences.

Traditionally focused on expanding insurance penetration in tier 2/tier 3 locations and rural markets, Bajaj Allianz General Insurance is now extending its reach to cater to discerning customers seeking enhanced coverage limits. Privé is tailored to meet the multifaceted requirements of this special segment, providing access to exclusive and prioritized insurance services beyond conventional offerings.

To join Privé, customers can opt for eligible products under Health, Motor, or Home insurance categories, meeting specific sum insured criteria. These products include customizable health insurance plans, comprehensive home insurance policies, and motor insurance with unique add-on covers. Additionally, advanced products like the Global Personal Guard Policy and Cyber Care plan offer extended coverage against personal accidents and cyber threats, respectively.

Privé is committed to delivering unparalleled service excellence through expert claims processing and assistance. Privileged customers will benefit from 'Privé Connect,' a dedicated team addressing insurance queries and service requests promptly. For health claims, Privé offers hassle-free discharge and pre-policy check-ups at home by professionals. The service is complemented by 'Care Angels,' trained professionals offering personalized assistance throughout the hospitalization journey.

At the launch event in Pune, Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., graced the occasion. Renowned Indian music composer duo Vishal Shekar and fashion designer Rocky S added glamour with their performances. The event also witnessed the unveiling of the Privé logo by industry leaders.

Mr. Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance, emphasized, "Privé redefines insurance service excellence, offering a seamless and elevated experience at every touchpoint. With Privé, we aim to surpass customer expectations and establish ourselves as the preferred insurer for discerning individuals."

Privé signifies Bajaj Allianz General Insurance's commitment to innovation and customer-centric solutions, empowering customers to safeguard their lifestyle with personalized insurance offerings.

This groundbreaking initiative underscores Bajaj Allianz General Insurance's dedication to pioneering insurance solutions that cater to diverse customer needs, setting a new standard in customer service excellence.


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