Dennison Introduces Digital Seasonal Collection

The homegrown millennial friendly brand Dennison just made power dressing more flexible. Festivity is all about redoing your wardrobe with 360-degree stretchable trousers, anti-stain water repellent long wear shirts, plus size comfortable clothing, ankle length smart trousers and ethnic casuals. In a pocket-friendly budget, these low maintenance high performance garments work well for anyone on the go. The digital seasonal collection launch includes paisley,floral,cool digital prints, too cool for office as well as parties.

E-Waist aka elastic waist trouser and the stretchable shirts (for comfort and ease of waist change). Most of the stretchable garments facilitate universal wear, and work well for travel, work from home, business or party occasions. The founder and CEO Ashwani Seth says, "We have put a lot of thought into bringing out a range of clothing that works to serve the fashion and work needs of the Indian millennial. We have also introduced plus size garments, keeping in mind that ‘every shape matters and it's everyone's right to dress smart and feel good and fashionable.' Our designing has been done keeping in mind, sensible buying that is low maintenance and fair to the environment." Price starts from Rs. 599. Available on Myntra.