Google might integrate generative AI into its advertising operations

As major internet businesses hurry to implement the technology, Google is apparently preparing to integrate generative artificial intelligence into its advertising business in the near future.

The internet company is getting ready to include Performance Max into its generative AI platform, which also powers its Bard chatbot, according to the Financial Times.

Since 2020, Google has supplied a programme called Performance Max that employs an algorithm to decide where advertising should run, how marketing funds should be allocated, as well as to generate straightforward ad copy.

At the moment, Google's advertising division employs artificial intelligence to generate straightforward suggestions that persuade customers to buy items.

However, the study claims that by incorporating its most recent generative AI, it will be able to make commercials that are significantly more sophisticated and resemble those made by marketing agencies.

The research also stated that with this technology, advertisers can provide "creative" content for a specific campaign, including text, images, and video. Google is apparently working on a brand-new, AI-driven search engine in the meanwhile.

In order to give users a highly tailored experience, the company is now in the early stages of establishing a search service.

Additionally, the business is creating a set of fresh AI features under the codename "Magi" for its current search engine.