RSS chief Mohan Bhagwat delivered a forceful message on Tuesday, asserting that widespread public awareness is the key to ending cow slaughter in India, and expressed a desire for a “Ram Temple-style fervour” to achieve this goal. Speaking at the 452nd birth anniversary of Malook Das ji Maharaj at Malook Peeth in Vrindavan, Bhagwat underscored the importance of societal devotion to cows as a catalyst for change.

"Make society devoted to cows, and cow slaughter will stop immediately. We have to make the public aware; the rest will follow,” Bhagwat stated, echoing a long-held sentiment within Hindu nationalist circles.

Acknowledging the challenges of keeping cows in urban environments, Bhagwat suggested bolstering support for “gaushalas” – cow shelters – as a viable alternative. He further emphasized the need for “public sentiment” to be recognized by the system, referencing the Supreme Court’s landmark judgment on the Ram Janmabhoomi Temple.

Bhagwat drew parallels between the protracted struggle for the Ram Temple and the current situation surrounding cow slaughter, stating that the judgment, which came after 2019, was a result of the “feelings” across the country. He reiterated the importance of cultivating this “feeling” towards cows, stating, “Similarly, the same feeling should be visible for the cows.”

Referring to the culmination of the decades-long dispute with the 2019 Supreme Court judgment and the subsequent construction of the Ram Janmabhoomi Temple, Bhagwat highlighted the role of public sentiment in driving the outcome.

Looking beyond domestic concerns, Bhagwat envisioned India emerging as a “Vishwa Guru” – a global leader – inspired by its spiritual values. He stressed the need for enlightenment for all, urging people to not only observe the words of saints but also the sentiments underlying them. He highlighted the legacy of Malook Peeth, emphasizing the importance of truth and compassion in a harmonious society, stating, “There cannot be (any) religion without truth and compassion.”

Responding directly to Mahant Rajendra Das Maharaj’s call for a complete ban on cow slaughter, Bhagwat advocated for transforming society into devotees of the cow, arguing that this would naturally lead to the cessation of cow slaughter. He further outlined a plan to “empower” the movement, envisioning the widespread distribution of cow products through the Sangh’s efforts.