Reliance Content Studios Expands Access to Over 650 Million Diverse Stock Assets Through Shutterstock Partnership

Mumbai- Reliance Content Studios (RCS), a division of Reliance Entertainment Studios Pvt. Ltd., has taken a monumental step in its partnership with Shutterstock Inc., reaffirming its position as the go-to source for premium stock content in India. This strategic collaboration brings forth unprecedented access to a vast collection of visuals, sounds, and motion content, exceeding 650 million assets.

Since initiating this partnership in 2019, RCS has catered to over 500 clients within its first year, cementing its reputation among creative agencies, corporations, media outlets, production houses, and individual professionals as the ultimate provider of premium stock content.

This latest phase of the RCS-Shutterstock alliance goes above and beyond in delivering cutting-edge solutions to Indian clients. With the extended collaboration, RCS will offer an even broader range of assets from Shutterstock. Indian customers will now have access to an extensive selection of images, videos, illustrations, music tracks, vectors, and the innovative addition of AI-generated images, backed by licensing indemnification for enterprise customers. Moreover, RCS customers will gain access to Shutterstock's library featuring over one million ready-to-use 3D models.

To enhance customer satisfaction and operational efficiency, RCS introduces localized payment options in Indian Rupees (INR). This not only expedites transactions but also minimizes currency conversion costs and related fees. RCS will further assist clients by providing expert guidance on licensing options, ensuring they make informed decisions that align with their specific needs.

One of RCS's standout features is its dedicated collaboration segment, wherein they work closely with clients to create tailor-made branded content. This personalized approach empowers businesses and brands to acquire exclusive, high-quality visuals that seamlessly align with their branding and messaging.

Yvonne Januschka, Vice President of APAC Sales at Shutterstock, expressed enthusiasm, "Our customers in India are actively searching for high-quality content to supercharge their storytelling, and we are excited to offer our entire library and innovative line of products to new and existing clients in partnership with Reliance Content Studios."

Ali Battiwala, National Sales Head at Reliance Content Studios, echoed this excitement, stating, "We're thrilled to partner with Shutterstock, a market leader operating in a multi-crore industry maintaining its leadership position. With the rising AI trend in India, this collaboration perfectly aligns with Reliance Content Studios' mission to offer top-notch stock content solutions to our valued clients."

This partnership signifies a pivotal moment in the Indian market, where RCS aims to contribute to its growth and success by combining the strengths and expertise of both entities. Shutterstock Inc.'s extensive collection of high-quality assets will provide individuals and businesses with easy access to tell their stories and bring their creative visions to life.

In summary, the RCS-Shutterstock partnership is set to revolutionize India's creative industry, offering an unparalleled array of stock content resources while fostering innovation and growth for clients across the nation.

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